One Console for
Every Paid Campaign

Manage your Google Ads and Meta campaigns from one connected workspace. Monitor spend, control budgets, automate optimization, sync negative keywords, and measure revenue across paid channels.

8 ad networksHourly rules engineCRM-matched ROAS
ROAS up 38%last 14 days
$1,840 savedpaused 4 bleeders
Today · all networks
Spend & ROAS
On pace · 64% MTD
Spend today
$4,218
↑ 6.2% vs yesterday
Blended ROAS
4.84x
↑ 0.6x
Google Ads$1,8405.2x
Meta$1,2064.4x
2 networks · 24 campaignsOpen console →
Everything paid teams need

Bid, pace, automate, and
attribute — in one console.

Six tools you'd otherwise glue together with spreadsheets, scripts, and four browser tabs. Here, they're one workflow.

01 / Console

Cross-network console

Google Ads and Meta (Facebook + Instagram), in one screen. Pause, edit budgets, change bids, swap creatives, build campaigns — without leaving the workspace.

  • Google + Meta, read/write
  • Bulk edit across networks
  • Audit log on every change
02 / Rules

Automated bid rules

Bid up/down on CPA or ROAS, pause bleeders, sync negatives, alert on pacing drift. Hourly cadence. Every action logged. Two clicks to revert.

  • Hourly rules engine
  • If/then/else builder
  • Reversible — every action
03 / Pacing

Budget pacing

Set monthly caps per campaign, brand, or network. We track MTD pace, project end-of-month spend, and warn 4 days early when you're tracking >10% off-budget.

  • MTD + projected spend
  • Per-brand portfolio caps
  • Auto-adjust (optional)
04 / Attribution

CRM-matched ROAS

Match conversions back to clicks via UTMs, server-side events, and CRM sync. See revenue per network, campaign, ad group, keyword — not just what each platform claims.

  • UTM + S2S + CRM blend
  • De-duped across networks
  • Revenue, not just conversions
05 / Negatives

Negative keyword sync

Build one master negative list. Push to every Google Ads account in one click. Auto-add waste terms when CPA exceeds threshold.

  • Master neg lists
  • Auto-add by CPA / wasted spend
  • Search-term mining
06 / Reports

White-label reports

Auto-emailed weekly PDFs per client: spend, ROAS, top campaigns, wasted-spend savings, week-over-week deltas. Drop in your client's logo.

  • Per-client white-label
  • Scheduled weekly delivery
  • CSV / API for finance
01 / 06
How paid teams run it

From connect to optimised,
same workspace.

01

Connect

OAuth into Google Ads and Meta in under 2 minutes. We pull 24 months of historical spend & performance for the baseline.

~ 2 minutes
02

Pace & cap

Set monthly budgets per campaign or brand. We monitor pace hourly and alert before you blow past — not after.

Hourly checks
03

Automate

Pick from 24 starter rules or build your own. Bid up on winners, pause bleeders, sync negatives, alert on drift.

Reversible always
04

Attribute

Match conversions to clicks via UTMs + S2S + CRM. Real revenue per network. Settle the "who gets credit" argument with data.

De-duped revenue
Built for these jobs

Pick the workflow that fits.

Cut wasted spend in week one

Import 24 months of history. We surface low-ROAS ad sets, search-term waste, and audience overlaps within hours. Apply rules, watch CPA fall.

In-house DTCQuick winsWaste audit

Run 30 client accounts without 30 tabs

Brand-grouped portfolios. Spend up to a master view. White-label PDFs auto-emailed Mondays. New-team-member onboarding in one afternoon.

AgencyPortfolio viewWhite-label

Settle attribution arguments with data

Server-side events + UTMs + CRM sync. Real revenue per network, de-duped. The Meta-vs-Google credit fight ends when one number wins.

CMO + financeCRM-matchedDe-duped

Hit pacing without weekend pings

Set caps once. Hourly pacing checks, 4-day-early warnings, optional auto-throttle. Stop refreshing the dashboard at 11pm on the 28th.

Performance leadAuto-pacingNo weekends
Quick reference

Paid-media vocabulary, defined.

ROAS

Return on ad spend

Revenue ÷ ad spend. A 4x ROAS means $4 of revenue per $1 spent. Blended ROAS combines all networks; in-platform ROAS is what each network claims.

CPA

Cost per acquisition

Total ad spend ÷ number of conversions. Best paired with a target — if your contribution margin is $80, a $90 CPA loses money on every win.

Pace

Budget pacing

How fast you're spending against a monthly cap. 50% pace on day 15 of a 30-day month is on-target. 80% pace on day 15 means trouble.

PMax

Performance Max

Google's automated, multi-channel campaign type — Search, Display, YouTube, Gmail, Discover combined. Asset groups + audience signals replace ad groups.

S2S

Server-side conversion

Conversion events sent server-to-server (CAPI, Enhanced Conversions, etc.) instead of relying on the browser pixel. Survives ad-blockers and ITP.

Neg

Negative keyword

A term you tell the network never to match. Master neg lists prevent the same waste term from costing you across every Google account at once.

Answers Before You Ask

Manager.Social currently supports Google Ads and Meta Ads, including Facebook and Instagram advertising.

Yes. The PPC console supports read/write campaign management, including editing budgets, bids, campaigns, and creatives.

Yes. Create automated rules based on metrics such as CPA, ROAS, and pacing. Rules can adjust bids, pause underperforming campaigns, sync negative keywords, and trigger alerts.

Yes. Set monthly caps by campaign, brand, or network and monitor current and projected spending with automated pacing checks.

Yes. The platform combines UTMs, server-side events, and CRM data to connect conversions and revenue back to campaigns.

Yes. Generate branded PPC reports with spend, ROAS, campaign performance, wasted-spend savings, and week-over-week changes, with scheduled delivery available.

Stop bleeding budget across 8 tabs.

Connect your ad accounts free. See wasted spend on day one. Run your first rule by lunch.

No card required · Set up in under 60 seconds